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Rodale Reports 2008 Second Quarter Results

That! Last update: 12:11 p.m. EDT Aug. EMMAUS, Pa. Rodale Inc. Eat This Not That! Rodale President and CEO Steven Pleshette Murphy. 2008--the most ever in one year for Rodale. Eat This Not That! 4.9% decline. 2007. 2007. 2007, according to PIB. 139.7% and 108.8%, respectively. That! Eat This Not That! Eat This Not That! 600,000 copies. 2007. 11.4% over the same period, according to PIB. Following the tremendous success of the Flat Belly Diet! Diet! publications, including the Flat Belly Diet! Cynthia Sass, MPH, RD. ABC-TV's Good Morning America. 2007. 238% jump from the launch rate base. Game?, returned to New York City and expanded to Chicago. 2008. It's Good to Be You" campaign. 38.9% and 22.5%, respectively, according to PIB. In the second quarter, Best Life added 26 new advertisers. Film Festival, in April. 2007. PIB. 2,548,000. PIB. France. Bicycling, effective next month. 2007, according to PIB. 71.4% compared to the second quarter of 2007. ...
Originally from: http://www.marketwatch.com/news/story/rodale-reports-2008-second-quarter/story.aspx?guid=%7B8C2AD27A-60F6-4F96-B604-9D73300ADA28%7D&dist=hppr